Analytics Integration with ROKU

Archived
1

Hi,

I am doing the feasibility check of different analytics integration (Nielsen and Comscore) with my ROKU channel. But i didn’t got much details of integration of these with ROKU.
What I got over the internet is:
Nielsen
Nielsen will works with RAS (Roku Advertisement SDK) and when I checked RAS(A sample given by ROKU at sdkdocs.roku.com) with my devices(Verson 5.5 build 428) its not working but another device(V6. ) is working. So what I assume that the RAS will work on latest version devices only and my requirement is to integrate the Nielson with all version support. So how will I integrate Nielson with older version devices. Is there any API available for that like “Google analytics for ROKU” or any other way.

Comscore
I didn’t got anything about integration of comscore with ROKU. Can anyone help me by providing some useful links or any API link if available to know about the integration process with ROKU.

Thanks

2

The RAF (Roku Ad Framework) should work on any device with firmware later than 3.1.

Neilsen is in the most recent release which should be on all devices with > 3.1 firmware. Please be sure you have a contact in our Ad Ops team if you are using the RAF, email developer@roku.com if you need to connect. Also, note that we don’t allow use of the Nielsen functionality with children’s content.

I"m not sure about comscore requirements, but I’ll find out.

  • Joel
3

Any update on ComScore API?

Thanks.

4

I just found out that ComScore already developed a Roku SDK for “tagging”, and it seems to be maintained and updated :slightly_smiling_face:

Roberto J.

5

“roberto14” wrote:
I just found out that ComScore already developed a Roku SDK for “tagging”, and it seems to be maintained and updated :slightly_smiling_face:

Roberto J.
Could you point out the link for the same?

6

we use a library provided by Comscore called comscore_3.1503.03.brs. This supports the “Streaming Tag” and “Application Tag” APIs. I’m not aware of a native RAF integration.

7

In case anyone finds this the way I did, you can create a free account with Comscore, then go to https://mymetrix-support.comscore.com/ and then log in. You must log in to see the Roku SDK, even though they list some SDKs without a log in. Then you can go to their list of Implementation Guides: https://mymetrix-support.comscore.com/hc/en-us/sections/19834641861019-Implementation-Guides