Marmalade dev for Roku

I’m interested in using Marmalade; this seems to be a practical way to a better looking interface and get low level access (I want to use OpenGL for an educational app). With Apple possibly opening up AppleTV with some kind of support for the app store, it would be great to use the same code base from that to create a Roku Channel, which Marmalade Juice apparently does.

Does anyone have any experience in getting a marmalade app through approval to the channel store, or is this the same old rigmarole where it’s impossible to get a response from Roku unless you’re a major player.
Thanks